Past Events
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Blogs & Social Networks
Hillel Fuled
"Forget the buzz words everyone talks about"
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About The Session:"Forget the buzz words everyone talks about. Social is a platform for communication and in order to maximize it, everything you need to do is summed up in one single word…"
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About Hillel Fuled:
Hillel is Head of Marketing at inneractive, a leading player in the mobile advertising space. In addition, Hillel is a tech blogger who contributes to sites such as The Huffington Post, Business Insider, Mashable, Gigaom, and others.
Finally, Hillel writes the Appboy blog, which includes daily posts covering new developments in the mobile industry.
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June-July Sessions
Microsoft Israel R&D Center, Shenkar 13, Gav Yam 5 bldg.
Technical path & business path:
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The series will include sessions set to provide technical entrepreneurs with updates of the latest technologies; and provide business/operational entrepreneurs with tools for better management of their startup.The technical path:
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26/6 (Tue) 10:00-12:00 : HTML5
27/6 (Wed) 13:00-15:00 : Hadoop
The business path:
25/6 (Mon) 15:00-17:00 : Practical Agile for Startups
1/7 (Sun) 16:00-17:00 : Above The Code: How To Hack Your Startup's PR And Communications Initiatives (Alan Weinkrantz)
3/7 (Tue) 11:00-12:30 : Raising money - from family to VCs (Naftali Bennett)
9/7 (Mon) 14:00-17:00 : Digital Marketing, theory & live case-study (Lior Zoref)
12/7 (Thu) 14:00-15:30 : Web product building and marketing (Avishai Abrahami)
30/7 (Mon) 17:00-18:00 : The Fundraising Challenge- creative ways to break through the
wall (Halit Lichtenson Shalor)
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Spark Creativity in Technology
Microsoft Israel R&D Center, Shenkar 13, Gav Yam 5 bldg. | 07/6/2012 12:30 - 14:30
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Innovation @ Corp and Startups
Speaker: Adi Diamant
What is innovation?, The innovation process, Ideation process, Tips for managing innovation
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Register to the sessionAbout the speaker:
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a serial entrepreneur (Emblaze, Alphacell, XOSoft, GooMe Interactive and iloop - the Israel community for professional Apple Developers) with more than 20 years of experience in the area of streaming media, web, mobile and iPTV markets; in both technical and strategic business aspects. Adi held a variety of executive positions (R&D, Business Development and Strategy and Product Management) in software, internet-based and communications organization. Since year 2000, most of his activities went under his fully owned Consulting & Investment company, where provided consulting and managing services, mostly to hi-tech startup in the areas of Product, Business Strategy, Business Development, Quality Management and funding. Mentor at Microsoft Accelerator.
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All sessions are free of charge and do not require pre-registration. Space is limited.
We look forward to see you there!
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Think Global - Act Local; Glocal
Speaker: Dr.Rachel Shemueli Gabel
The purpose of the presentation is to increase awareness and understanding in organization in the global environment.
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Register to the sessionThe success of local and international businesses in the global world is measured also in the capability of leaders and managers to develop and adjust managing intercultural skills and behavioral, which will help them face the complex challenges in the business, strategy and organizational level in a vast variety of multiple, unknown and diverse of cultures.
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About the session:
The purpose of the presentation is to increase awareness and understanding in organization in the global environment to:
1. The importance of the culture and the influence of the cross cultural differences on the global business environment in every field.
2. The importance of acquiring cross cultural skills for achieving success.
3. The need of implementing and using models, tools, technics and measurements to asses and develop intercultural skills.
About the speaker:
Dr.Rachel Shemueli Gabel Specializing in International Human Capital Management (IHRM), organizational behavior and development. Have more than 20 years of experience in executive positions in international corporations. For the last 16 years she is living in Peru. Currently integrates both teaching and research academic´s activities and consulting/mentoring in issues of cross cultural management, HR strategy management and organizational behavior in local and international environments.
Main research activities:
•Global leaders success in cross cultural context
•Cultural and emotional intelligence
•Cross cultural leadership styles and values.
Register to the session
All sessions are free of charge and do not require pre-registration. Space is limited.
We look forward to see you there!
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OCS Grants &Angels Law
Joel (Jody) Stein
Recent amendments to the law have changed OCS grants from an untouchable to a must have.
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The Angle Law has effectively cut in half the cost of investing in Israel High Tech Start Ups.
Register nowAbout Joel Stein:
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Joel (Jody) Stein began practicing corporate law in New York in 1987. After graduating from Columbia University with a JD/MBA, Jody Stein worked for six years in the corporate departments of the New York offices of Morgan, Lewis & Bockius and Shearman & Sterling. Mr. Stein moved to Israel in 1993 and was admitted to the Israel Bar in 1994. He served as in house as counsel to one of Israel’s leading Hi-tech companies and its venture capital subsidiary. Mr. Stein joined the firm in 1996 and became a partner in its Corporate Group in 1999. Since 2001, Mr. Stein specializes in Hi-tech transactions and intellectual property law, emphasizing start-up companies.
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Scalable Architecture for Web Apps
Limor Lahiani
In this talk I will give an overview of building a Scalable Architecture for Web Apps in terms of the design patterns and practices and the different approaches.
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Register nowThe overview includes Service Scale (up vs. out, vertical vs. horizontal), DB Scale (vertical vs. horizontal partitioning), Sessions, Caching, Twitter Architecture example and some leassons learned.
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The talk will not include a deep dive into specific technologies (LAMP or Windows Azure), and will remain in the architecture level.
About the speaker:
Senior Develpment Lead, IPE Group, Microsoft Israel R& D Center
Limor Lahiani started out at Microsoft Innovation Labs back in 2008 and was one of project TLV leaders, an innovative project which led to the inauguration of the Information Platform and Experiences group in Israel (formerly- Israel Bing Mobile group). Limor held a lecturer and teaching assistant position at Ben Gurion University, College Achva, and at the Israeli Air force Academy at Hazerim, but decided to leave the academia for her true passion: Technology and Product Development. In addition to her job at Microsoft, Limor also serves as an external director of board, in an Israeli start-up company and takes active part in technology and entrepreneurship communities.
Limor was born 34 years ago, in Kiryat Gat to loving parents who did not know how to use a computer but knew their children must have one at home. Today she lives in Tel Aviv, love computers, but love people even more. -
Are you building your startup for the right reasons?
Zohar Levkovitz
Are you building your startup for the right reasons? Are you sure?
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Meet the Accelerator – towards our next class
Hanan Lavy
In this session you’ll get a brief about the accelerator and what values it gives to participating companies. You’ll also learn about applying to the next class and you’ll meet one of the current class CEOs. Time for Q&A will be given.
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Soft Skills, Emotional Qualities
Amir Rave
"Master what it means to become a "Peak Performing Entrepreneur".
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PhoneGap
Tomer Fish
PhoneGap is a tool for developers ,that allows us to build mobile apps to all mobile devices in one language and one environment- an hybrid App.
In this session we will understand the idea behind PhoneGap and the tools that he offers. We will present a fast way to build and app that can talk to a camera and with a remote server for pictures .
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Marketing for Entrepreneurs
Shira Abel
Strategy, launch, digital PR, social, email marketing etc.
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How to Become a Botnet Operator in 7 Easy Steps & the current state of online fraud
Etay Maor
It is no secret that Trojans are proliferating. We often hear and read about the likes of Zeus, Spyeye, Nimkey and other Trojans and their capabilities.
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register nowSometimes an article may disclose some screenshots or describe what a Trojan is capable of – but does the operation really look like from the fraudster’s perspective?
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In this session we will experience this in first hand! The session includes a unique look into the Trojan mastermind’s space – we will have a full live Spyeye backend server running! We will go through all the steps it takes to deploy a botnet – from purchasing a Trojan to configuring, distributing and managing the flow of credentials. We will experience both the victim’s point of view as well as have a live demo of the back end management console of the Trojan.
During the second part of the session we will take a closer look at different techniques Trojans use to steal data but also to evade detection and analysis. We will have a closer look at the fraudster’s underground and discussion forums, services offered and sold as well as discuss defensive measures and techniques. -
Design Your Startup for Success: The Basic Commandments of UX
Ronel Mor
What is "the user experience"?
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Is there a formula for creating or evaluating positive experiences?
The Session addresses these questions and more in a somewhat playful and amusing way and attempts to break down the user experience to it's basic elements.
register nowThink Next Academy in collaboration with Bezalel Continuing Education department http://be.bezalel.ac.il/put together a unique series of meetings with industry leaders in the areas of UX, innovation and communication design.
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Agenda:
15/10 16:30- The Basic Commandments of UX by Ronel Mor
28/10 16:30- Decision Making and UX: Are We Jumping to Conclusions by Ohad Inbar.
14/11 16:30- Game changing Success by Omer Kotzer
19/11 16:00- Innovation and Design thinking by Yorai Gabriel
29/11 16:30- Experts panel
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Design Your Startup for Success: Decision Making and UX: Are We Jumping to Conclusions?
By Ohad Inbar
Have you ever wondered…
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• If a long and tiring registration process that ends with an easy step is actually worse than a shorter and easier one that ends with a difficult task?
register now• If it can really be that text written in a clearer font is considered more trustworthy?
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• Why a checked "I agree" is so much more powerful than an unchecked one?
User Experience (UX) is about people's interaction with a company, its services, and its products. But what do we really know about the "experience" people end up having?
Behavioral economics have come a long way in the past decades to explain human behavior in situations of judgment and decision-making, with the seminal work of Daniel Kahneman and Amos Tversky and others.
In this talk, my goal is to show how we can apply findings from recent studies in the field of decision-making to the field of user experience.
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Start-Up Urban Legends
By Hilla Brener
Having an idea is that first spark that brings a start-up company to life. But before you go down that road, you have to be sure you know all of the urban legends and myths on the subject. What's true and what is just rumor? What is the best way to get that initial investment? What is the price you pay when you do successfully raise money?
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Drupal -Jump Start for Start Ups
By Tomer Fish
Each start up have its own ideals and goals, but all looks for the same development approche: innovation, speed of delivery, flexibility and sociability. Drupal support the perfect environment for small to large project needs, from POC (proof on concept) to production.
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register nowIn our session we will talk about:
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1.What is open source and what is drupal
2.Show the benefits on choosing drupal
3.Show drupal success and case studies
4.Demonstrate a rapid POC development of social network.
- No previous knowladge required.
- we will focus on start ups but the session is good if your interested in any type of web development, of just curious about the drupal buzz -
Design Your Startup for Success
Design Driven Innovation
Many startups aim to disrupt the market with innovative new
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technologies, products, apps. and services, only few succeed.
In recent years there is a growing awareness of design driven innovation based on the book by Roberto Verganti and the strategic advantages it rings.
The lecture will outline the theory, process and a series of case studies exemplifying best practices of design driven innovation
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Guerrilla Marketing - How we got to one million users without a marketing budget
By Iris Shoor
During this meetup Iris will share how the app her previous startup developed reached millions of downloads with a very limited marketing budget and without any professional marketers.
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register nowKey points :
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- How to reach out to bloggers and how we've managed to convince them to write about our product
- Going global - how we 3X our downloads by localizing our marketing (running everything from Israel).
- How to use visual content, videos and humor to increase conversion rates
- What didn't work for us and why
- The importance of starting marketing early and what you can do while still in stealth mode -
Design Your Startup for Success
Design thinking and innovation management
From abstract intention to clear and structured process.
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•Design as a complimentary skill to business productivity which becomes critical in the current economic landscape.
register nowThe complexities of the current business climate require more creativity and provide fewer opportunities for trial and error.
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Clear understanding of design and innovation in the business context is key to manage successful creativity and achieve marketable innovation.
The talk will focus on clarifying and demystifying design process and explain what is design- thinking actually.
The talk will explain different types and models of innovation and how they interact with the design process.
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Read Their Minds: Know What Your Users are Thinking
by Shira Weinberg
The most important thing about your product is your users. No user = No product, it’s that simple.
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No matter how cool your product is, how effective and powerful it is, if no one uses it, it’s as if it doesn’t exist.
register nowIn this session we’ll learn how to understand your users, see how they grasp your product, what they understand (and what they don’t).
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We’ll learn how to utilize usability studies, user feedback, analytics and additional tools and technics to allow us to track users’ behavior, listen to what they’re thinking, and use this new knowledge in order to improve our products. We’ll also see some real life examples from my personal experience as the product lead of on{X} (www.onx.ms) during the last year
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Shocking The Investors
by Amir Raveh
Amir’s session will be focused on:
* The art of raising money
* Preparing a presentation for investor + Elevator Pitch
* Effective presentation in front of an audience
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10 Marketing Hacks To Boost Your Startup by Ben Lang
by Ben Lang
During this meetup I'll share a few marketing tricks I've picked up over the past few years.
I'll explain how you can:
• Easily drive over 50,000 visitors to your site (in under 24 hours)
• Get any blogger in the world to write about you
• Get global coverage for your startup
• And some more interesting things....
I'll also make sure to include some stories along the way.
Many of these tips I've never shared before, so make sure to come.
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Networking
By Ziv Mandle
How to do networking in the business world (reaching customers / partners / investors)
read moreI will present the principles and rules for building a network of relationships and commitment of the community to you. During the lecture, we present the three basic principles for building networking business, the two phases (the work of building and maintenance of relation), skills (the skills of question, percussion and link) and how to actually manage to create a network of contacts to promote business.
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Pitch Perfect - Top 10 Tips for a 10 Minute Pitch
By Donna Abraham
You have the chance of a lifetime to present to Investors, Potential Partners or Clients– you’re told to keep it to 10 minutes…
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Hey, no pressure there, right?
How on earth do you explain your venture in only 10 minutes?
register nowA common mistake that entrepreneurs make is to try to tell EVERYTHING in those 10 minutes.
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Ok – that’s not what they meant… So what should be in the pitch? -
Microsoft Accelerator Class #2 launch - James Whittaker: A New Era of Computing
A New Era of Computing
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When it began
What it will bring
register nowThe days of the search and browse era officially ended in September 2012 when, for the first time since it was measured a decade ago, total search volume through a browser actually decreased. The old way of consuming information has passed and a new era of knowing and doing has begun. How did we get here? What will this new era bring? What technologies are likely reign supreme? This talk explores this new future and makes a few predictions that might surprise you.
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Customer Development
by Bob Dorf
How to Fail Less:
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A High-Speed Tour of “The Startup Owner’s Manual”
By Bob Dorf
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Allegedly retired serial entrepreneur, author and educator
Whether your company is a raw startup with three people in a
basement or a Fortune 100 firm striving for disruptive innovation and growth,
the Customer Development methodology developed by startup expert Steve Blank is a proven tool for success.
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Closing the investment process with angles
by Nimrod Elmish
Approx. 4,500 early-stage Start-up companies exist in Israel at any given time. An average of 1000 are established and are being closed every year.
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register now60% of them don’t even get past “Friends and Family” rounds, 75% of them don’t get past an angel investment round.
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How to prepare your start-up to the most critical phase of the pre seed and seed investment.
How can you prepare yourself for this scheduled process that requires the right knowledge, experience and preparation.
In this session, I will try to give my experience and case studies from more 40 early stage investments I was involved with as an investment banker in the past 8 years in Israel.
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The Way We Experience Insights by Amir Netz, MS Technical Fellow
Amir Netz is a Technical Fellow and Chief Architect of the Microsoft Business Intelligence (BI) offerings. Amir is the leading world expert in BI and Business Analytics technology, holding over 40 patents. He is a gifted public speaker and a regular keynote feature in Microsoft’s largest events
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register nowAmir’s passionate, energetic and humoristic style consistently drives full stadiums to laughter, spontaneous applause and excited frenzy.
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The special designation of “Technical Fellow” is Microsoft’s acknowledgement of the key role a top technical leader plays in driving intentional innovation with broad industry impact. A Technical Fellow's technical vision, expertise and world-class leadership is commensurate with that of a corporate vice president focused on business leadership. A Technical Fellow is the highest technical leadership rank at Microsoft and only 20 individuals (out of approximately 50,000 engineers) are designated as TFs.
Amir joined Microsoft in 1997 with the acquisition of Panorama Software, where he served as a founder and VP of R&D. At Microsoft Amir has led the development of Analysis Services in SQL Server, and in 2006 broaden to a broad architectural leadership role in BI, Data Warehousing, Analytics and Big Data.
In his thought-provoking lecture Amir will share his vision of the future of BI based on his own personal journey.
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Patent Principles
by Yehuda Binder
Importance of intellectual property in general and patents in particular. Notable patents. Types of intellectual property and patents. Why to apply for a patent. What is a patent. What can be patentable. The patent application structure. Patentability requirements.
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register nowAbout the Speaker:
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Yehuda Binder holds B.Sc.E.E., M.Sc.E.E. and M.B.A., technological entrepreneur, founder and president of SercoNet Ltd. and May Patents Ltd. Yehuda was involved in founding and R&D activities in Indigo Ltd. and Orckit Communications Ltd. Yehuda is the named inventor of over 100 issued US Patents. On 2009, it was published that Yehuda sold 300 patents to Mosaid Inc., a Canadian company, for $20 Million.
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Basic Do's and Don'ts for Understanding Your Customers
By Sharon Tal Itzkovitch and Keren Rubin
Following the Start-Up Engineering approach which highlights the fundamental importance of understanding your customers, this workshop will provide essential tools and methodologies for learning what customers really say and how they actually behave.
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register nowConducting interviews and experiments in a professional, effectivemanner , requires thorough preparations,awareness to common mistakes and biases and a methodological approach for organizing and analyzing the data.
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The workshop aims to provide a basic tool-box for conducting interviews and experiments including guidelines, tips and simulations. -
Seizing Opportunities - Going Beyond The Idea Stage
By Elnor Rozenrot
Great companies are built on an innate understanding of the customer need, a solution to address the need and a relevant (and lucrative) business model.
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register nowSimple. Unfortunately, recognizing the linkages between the different elements and striking the right balance is not as straightforward. In this session Elnor will discuss examples of winning models and the different considerations and iterations required to building a winning company.
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Elnor will share methods to iterate your way to balancing true customer needs with a compelling solution and a successful business model. -
Handling conflicts with your partners by Gil Hoizman
By Gil Hoizman
Relationships among start up founders can have a critical impact on the start up's ability to function and succeed. register now
read moreIn managing these relationships, each founder faces dilemmas on a regular basis:
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What to do when my partner keeps upsetting us in his / her decisions and behavior? We have worked together before, why have our relationship changed so much since we started this company? When is it useful to confront your partner and what are the alternatives? How to do it and what to avoid? And what about our relationship with our investors, what to do if they are too 'active' in helping us? Etc.
In this session, I will provide key principles to remember, share case examples, shed light on less intuitive aspects of a start-up partnership, and leave time for questions about specific situations. -
The World is Recurring…: Optimizing SaaS Sales, Globally
By Eldad Ben Tora
In the session Elad will talk about the challenges for online business;
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•Global Payment: Going Recurring vs. Going Global, can they co-exist?
register now•Subscriptions Optimization :don’t take “decline”
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as an answer - Optimizing renewal cycles and minimizing churn
•Business Models: Offering the right price and plans - conversion Rate Vs. commitment. Which free model is the right one for you?
•User Experience: Ingredients for a killer plan picker page
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Negotiation - A Managerial & Business Tool
By Rivka Albeck-Solomon
During this session I will introduce you to key principles in utilizing negotiation skills as a tool for achieving business & managerial goals.
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register nowWe will discuss:
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• Negotiation Styling
• Win-Win Negotiation
• Positions, Interests and Needs
• Active Listening
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Managing your relationship with the Tech Media
By Yaniv Feldman
Yaniv will talk about how to approach bloggers and journalists, how to pitch your story to them and how to manage your continues relationship with the tech media to your advantage.
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register nowYou may think that a tech blogger’s life is a glamorous whirl of free lunches, great gadgets and being bought drinks at conferences. If so then you are probably following the wrong bloggers. In fact, it’s more like a long round of typing, getting annoyed with PRs and founders and then some more (louder) typing.
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So how do you make bloggers pay attention to your startup? Why is creating a relationship with journalists so important and why should you write about things that are not related in any way to your app or startup and how will that help you.
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What Can Cloud Do For You?
By Craig Kitterman
Why the cloud matters, and how to architect modern apps can take full advantage of it.
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register nowThe cloud offers powerful new benefits to application developers. Taking full advantage of these new capabilities means understanding how the cloud works, and what architectural considerations are required when designing new applications. We will discuss these benefits and how to think about app design in the cloud era.
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Equity Based Plans – Tool Box For Entrepreneurs
By Odelia Pollak
Stock Option became a "must" in the compensation package in the High Tech sector.
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register nowThe presentation will cover the basic terms of the Equity Based Plans, as well as,
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tax benefits and required management and operation.
The presentation will provide the "DOs and DON'Ts " and will provide both company and the employee angle in this long term retention tool. -
The Mountain
By Gur Shomron
Gur Shomron has 35 years of experience in the high-tech industry, including management of technology companies, venture capital and software development.
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register now
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Gur is currently the active chairman of WalkMe Ltd. and chairman Fidelis Diagnostics (medical services.) Gur serves as a board member of several technology companies. Gur was also the Chairman of BluePhoenix (BPHX) and director at Retalix (RTLX.)
Gur was seed investor in many technology companies including successful companies such as RIPTech, Kagoor Networks, P-Cube, Objet Geometrics, Phonetic Systems and others.
Gur served as a venture partner at Stage-One VC and invested in companies such as Guardium and Cvidya. He also served as the Chairman/CEO of Mainsoft Corporation, a company in the cross platform area.
Prior to Mainsoft, Gur was the CEO of Sadot R&D Fund, a public VC fund in Israel and the general manager of Argotec Ltd., an Israeli holding company that invested in and managed technology companies. Gur was the lead investor / board member in successful companies such as Retalix (RTLX), Optisystems Solutions (sold to BMC) and others.
Gur was the founder of Quality Computers 77 Ltd., his first company that he started out of college with two partners. The company went public in Israel in 1986 and was later acquired by the Formula Group.
In addition to his business career, Gur served for many years as a strategic consultant to the software unit of the Israeli Defense Forces (Mamram).
Gur’s hobby is writing, poetry and prose. His first novel, NETfold, was published in Israel by Modan (www.kefel.net, also available on Amazon.) Gur also sponsored a literary contest for new writers in the US, which he stopped in 2007.
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Crowd Funding – What It Takes To Do a Successful Raise
By Ari Gottesmann
What works best on a crowd funding site like Kickstarter? What do you need? What issues do you need to take into account? How can you guarantee success? What are the key pitfalls to avoid? I will need internet and video capability for the presentation.
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Real Time Analytics for Big Data – Lessons from Facebook,Twitter..
By Nati Shalom
What makes Big Data so challenging is that we often need to look at the entire set of our data (and not just a small subset) in order to produce meaningful insights.
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register nowBatch processing systems, such as Hadoop, provide a way to process the data in the background and produce sets of insights that are later served through online systems. Usually, these system are geared to generate reports periodically – every couple of hours or once a day.
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Processing our entire set of data in real time is considered a significantly bigger challenge. Companies like Twitter, Facebook and Google were able to crack this challenge, and introduced new real-time analytics systems. In this session we will review the different approaches from each of these case studies and also learn about some alternative approaches that could fit the size and capacity of a small startup. -
Global VC Investment Trends
By Yoram Tietz
Yoram will give an overview of the global VC investment landscape and the changing trend.
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A perspective on the factors driving today’s investors, private investors Venture capital etc...and the exit environment
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Microsoft: Driving Our Biggest Company Transformation (and Israel’s role in that)
By Ariel Katz
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How To Lead Your SaaS Start-Up To Success
By Ariel Finkelstien
Fast market growth and adoption, small initial funding and short time to market, turned SaaS into a preferred business model of Israel's start-up scene.
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register nowIn his presentation, Ariel will round-up the main processes and strategies that are impacting the SaaS business model and your way to success.
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Join us in this meeting to learn more about SaaS financial basics and metrics, needed KPIs, Go-to-Market and pricing strategies, marketing initiatives, and building your SaaS Inside sales team.
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Practical Aspects of Founders Dilemma
By Uzi De Haan
Founders face numerous decisions. Some of them will have a lasting impact on the development of the new venture but are often taken by default, like the composition of the team, the relationship among team members, roles of founding team members, the employment model of the new venture when recruiting new employees, the type of investors and experts you hire; market entry decisions e.g. to focus or to keep options open, etc.register now
read morecentral message is to take these decisions by design and not by default and to assess the alternative options. That is why these decisions are called dilemmas. We will discuss some of the major dilemmas founders face and present some practical tips on how to cope with dilemmas.
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How to Reach the People You Want - A Tool Box
By Morris Kaner
Morris's session will focus on Using the Phone to Set up Meetings including:
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• Finding out who is the right person to meet
• How to set up a meeting over the phone
• Getting past secretaries
• Handling secretaries' objections
• How to communicate effectively over the phone: 32 tips
register nowBecause the successful application of the techniques in question is Morris's main objective, participants will receive written material and do exercises that will help them effectively apply what they are learn.
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The session will be in conducted in Morris Kaner's native language, English
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Online marketing communication
By Sarit Harel
From brand awareness to engagements
• Different possibilities to create a big effect with small budget.
• The E- marketing methodology SMAM
• The online marketing channels
• What is online monetization
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Innovation on the Cloud
By Dan Feld
This inspiring session demonstrated how cloud computing enables both business and technological innovations, which are the base of achieving a strong competitive edge in today’s markets.
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register nowThis session will show how each one of us can increase our own rate of innovation and focus more on customers and core business practices rather than on hardware and supporting technology.
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Gamification or Badgemania
By Gal Rimon
How to succeed with Gamification in the first shot!
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Serial (and parallel) Entrepreneurship
By Shai Agassi
Some lessons from 25 years of leading innovation from the ground up all the way to large business. Shai Agassi will share experiences and lessons from his early years through SAP.
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Lessons Learned in the Stadium
By Izhar Shay
comments and practical advice on how to play better the VC/Entrepreneurs game
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Introducing the Azure Service Bus
By Juval Löwy
The services bus is arguably the most accessible, ready to use, powerful, and needed piece of cloud computing.
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Sheep or ship? Fool or full? Improve your clarity in English
By Hadar Shemesh
Improve your clarity in English - accent and pronunciation tips for Israelis
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in•value•able: Practical Tools for Tracking & Measuring Marketing
By Michal Zeevi-Bender
Once viewed as the ultimate “black box”, marketing has become much more transparent and measurable as a growth driver focused on business results.
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Web Sudoku - A tale of good timing
By Dr Gideon Greenspan
Behind the scenes of Web Sudoku, the world's most popular sudoku website, visited by 2 million sudoku players monthly.
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register nowThe talk will outline the key factors behind the site's success, including: market timing, user interface design, search engine optimization, fast algorithms and user feedback. We will also focus on the role played by web analytics in finding the best revenue model. The talk will conclude by discussing the risks and opportunities presented by the rise of tablets and smartphones.
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In The Box
By Prof. Jacob Goldenberg
Creativity is often perceived as thinking "outside the box", a non-methodological move, something that requires a bright spark (sometimes, a spark of genius) and the domain of a selected few.
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register nowIn reality, there are no boxes; there are only constraints and problems. As a matter of fact, creativity is to be found within the framework we create, and not outside of it. Creativity can be improved much like any other intellectual or management skill. Contrary to common belief, current approaches focus on the methodology designed to identify the glimmer of that elusive or obscured idea.
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In this meeting we will present the main proponents of this approach and a practical tool enabling you to apply this approach immediately. This lecture is currently delivered in three of the top universities in the world: Wharton, Columbia and Chicago. -
Blind Date With a Start Up
By Sarit Harel
For all the Marketers, Innovators and CEO’s who want to scramble the online environment, take a deep breath, there is no time for mistakes!
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register nowWe would like to invite you to a unique session “Blind Date With a Start Up” - “What Are The Marketing Steps You Need To Make In Order To Penetrate The Market ?”
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We will take 4 startup’s and analyze the steps they need to take in the online environment in order to increase their success.
The session will be very productive for people looking for “bottom lines”!
If you want to be one of the startup’s Please send your request to i@saritharel.com