Marketing for Entrepreneurs
Accelerator's Classroom, Microsoft Israel R&D Center, 13 Shenkar street, Herzliya, Gav Yam building 6, L1 floor | September 09 16:30 - October 10 17:30About the speaker:
Shira Abel founded Hunter & Bard in May 2011 and serves as its CEO. Before Hunter &
Bard, Ms. Abel was the Director of Marketing at Aniboom and doubled
the revenues from its commercial YouTube channel by changing its
methodology of engagement via social marketing. Previously in 2006, she founded Abel
Communications, and
provided tech companies business development and marketing
services as a consultant. Ms. Abel has also been the Director of
Client Relations in an established multi-million dollar annual
revenue medium-sized Internet software company, and the Head of
Internet Marketing at RichFX. An early adopter with
over 15 years marketing experience, her focus is on relationship
(pull,inbound) marketing strategy and implementation and building
marketing into the product. In addition, she's spoken worldwide at
universities and conferences on marketing. Shira holds an Executive
MBA from Kellogg School of Management.