About the speaker:
Shira Abel founded Hunter & Bard in May 2011 and serves as its CEO. Before Hunter & Bard, Ms. Abel was the Director of Marketing at Aniboom and doubled the revenues from its commercial YouTube channel by changing its methodology of engagement via social marketing. Previously in 2006, she founded Abel Communications, and
provided tech companies business development and marketing services as a consultant. Ms. Abel has also been the Director of Client Relations in an established multi-million dollar annual revenue medium-sized Internet software company, and the Head of Internet Marketing at RichFX. An early adopter with
over 15 years marketing experience, her focus is on relationship (pull,inbound) marketing strategy and implementation and building marketing into the product. In addition, she's spoken worldwide at universities and conferences on marketing. Shira holds an Executive MBA from Kellogg School of Management.